About O So Curly

Our Origin Story

Back in 2014, while working at Tesco, I spent my breaks walking the haircare aisles, looking for anything that would help maintain the curls I was working so hard to grow. I was met with total disappointment. The tools were either non-existent or, if I found them in local shops, they felt dated, uninspiring, and far from the premium experience our hair deserves.

I knew there was a gap. I knew we deserved hair tools that didn't just work, but felt exciting to use.

Built with Intention

I started sharing my natural hair journey as @UKCurlyGir on social media, and as my community grew, I realised I wasn’t alone. We were all tired of the frizz, the dryness, and the "grandma's bonnet" style that came with low-quality, unattractive, dated accessories.

I took every penny I made and reinvested it into true innovation. I went from my first product, a simple beanie, to inventing the world’s first reversible satin pillowcase. I designed it to fit around your pillow like a huge bonnet, ensuring that no matter how much you move, your curls stay protected by high-quality satin.

But I didn't stop there. I went on to create our 2-in-1 Pillowcase Bonnet®, a hybrid design built for maximum efficiency and comfort. These aren't just accessories, they are engineered solutions for the curly community, born from my own lived experience and a refusal to settle for "basic."

I didn't have traditional business experience, but I had lived experience. I knew exactly what it felt like to have a "perfect" wash day ruined by a cheap cotton pillowcase.

Huge brands often treat curly hair as an afterthought, just another shelf to fill. To me, it’s personal.

Every satin pillowcase, bonnet, and product in our collection is designed for the curlies who have outgrown "basic" hair care. We create innovative, high-quality solutions that simplify your routine and protect your investment.

When you choose O So Curly, you aren’t just buying an accessory, you’re supporting a brand built from the ground up by someone who actually knows your hair's struggle and respects your aesthetic.